UK Sofa-Bed Market Free Essay Example, 2000 words

Usually, a combination of demographic variables is used to segment the market. According to this segmentation, the consumer wants and abilities change as they age or mature. Gender is also an important variable because men and women have different attitudes and behave differently when it comes to products and buying decisions. Income, another important demographic variable, determines the ability of the consumer to participate in the market exchange. Regarding income, it does not always provide with the accurate segmentation, because there are other factors such as attitudes, values, and lifestyle that affect the buying decisions of the consumer. Social class is another important demographic variable that needs to be taken into consideration while segmenting the market. Social class builds up preferences amongst consumers for different brands and products. Many companies design products and services which cater to specific social classes. Psychographic segmentation is what follows t he important demographic segmentation. Psychographics is the science of using psychology and demographics together to better understand the consumers. Under the psychographic segmentation, consumers are divided into different groups based on the personality traits, lifestyle or values. We will write a custom essay sample on UK Sofa-Bed Market or any topic specifically for you Only $17.96 $11.86/page Different people will seek different benefits from the same product.

Jones Blair - Strategic Marketing Management - 1108 Words

This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing a full line of architectural paint, the company sells sundries under Jones Blair brand name but not produced by their firm. Jones Blair Company divided the market, which contains more than 1200 outlets, into†¦show more content†¦He could get information from the internet, friends through word of mouth, advertisements in newspaper or magazines or even on media, from professionals, from retailers. Decide on store: here comes the most important and difficult decision to do. Big stores like WAL-MART may affect the decision taken because of the location, offers, and other factors. Thus, many factors may affect the consumer decision other than the quality and prices. After doing all this analysis, consumer must match his budget with the chosen alternative whether he could purchase it or not. Decide on product: in this step, consumer purchases the chosen alternative. The marketing mix of Jones Blair Company: Price: Jones Blair Company has now the highest prices of paint in this industry. Products: The architectural coatings and the original equipment manufacturing coatings are used for durable goods like automobiles, trucks, transportation equipment, furniture, and fixtures, metal containers and building products, industrial machinery and equipments. Moreover, the company sells sundries such as brushes, rollers, paint removers and thinners. Distribution: Jones Blair Company markets its paint and sundry in over 50 countries in Texas, Oklahoma, New Mexico, and Louisiana from its plant and headquarters in Dallas, Texas. The company distributesShow MoreRelatedJones-Blair Case Anaylsis1598 Words   |  7 PagesTierha Jones Thursday, July 26, 2012 Jones-Blair Company Case Analysis Graduate Marketing Class Snell Jones-Blair Company Case Analysis Strategic Issues and Problems: The Jones Blair Company competes in a 50-county area throughout Texas, Oklahoma, New Mexico, and Louisiana. Their major business and financial center is located in eleven county Dallas-Fort Worth metropolitan areas. Jones Blair Company is a privately held corporation that produces and markets paint under the Jones-Blair brandRead MoreUnity And Delta s Situations1530 Words   |  7 Pagesof UNITY Unity is one of the few providers of global shareholder and employee management services in the world. 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List of lessons learnt from Assignment Free Essays

Especially for two people in a very small team. At beginning to estimate time frame for the whole project, the team based on own experience, which is very shallow, to give time frame for whole project. I knew that it should not be done by this way because the risk probability is very high. We will write a custom essay sample on List of lessons learnt from Assignment or any similar topic only for you Order Now 3. The Quality Plan is very important. It sets an assurance for the project. I did not clearly understand the Quality Plan until I do he dry-run of the assignment 3 and get the helpful feedback. After that I did research for this and realize that for every Sprint in this project, the processes of handle the Quality are really not Just about testing. List of lessons learnt from Assignment 3: give time trame tor whole project. I knew that it should not be done by this way How to estimate time trame tor the whole project using the on technical presentation. Atter the dry-run, the team tound out that t handle the Quality are really not Just about testing. How to cite List of lessons learnt from Assignment, Papers

List of lessons learnt from Assignment Free Essays

Especially for two people in a very small team. At beginning to estimate time frame for the whole project, the team based on own experience, which is very shallow, to give time frame for whole project. I knew that it should not be done by this way because the risk probability is very high. We will write a custom essay sample on List of lessons learnt from Assignment or any similar topic only for you Order Now 3. The Quality Plan is very important. It sets an assurance for the project. I did not clearly understand the Quality Plan until I do he dry-run of the assignment 3 and get the helpful feedback. After that I did research for this and realize that for every Sprint in this project, the processes of handle the Quality are really not Just about testing. List of lessons learnt from Assignment 3: give time trame tor whole project. I knew that it should not be done by this way How to estimate time trame tor the whole project using the on technical presentation. Atter the dry-run, the team tound out that t handle the Quality are really not Just about testing. How to cite List of lessons learnt from Assignment, Papers